As the marketing manager for this teen-focused clothing brand, I wore MANY hats: graphic designer, production artist, art director, stylist and producer of photo shoots. If I were to go back and take on this role again, I would seriously look into cloning myself.
Spring 2014 - Stylist, Producer, Art Director.
Spring 2014 (cont'd)
Summer 2014 - Stylist and Art Director.
Moonlight Madness - Design and Typography
Typography, Illustration and Graphic Design
Urban Kids - Oct 2015
October 2015 - Which Onesie Are You? (Art Direction, Graphic Design)
This Halloween marketing campaign will run for five weeks. My concept uses playful, evocative words to depict personality trait, inviting the viewer to identify with the depicted critters. For the last month, the onesie has been the top-selling commodity for the brand, selling record numbers for the company.
Which Onesie Are You?
Urban Kids - Mar 2015
So New, So Now (Art Direction, Graphic Design)
Spring is a time for rejuvenation! Working within the constraints of a photo studio to depict a season three months in the future, I enlisted a flashy turquoise backdrop and clean typography to embody the vibrancy of Spring.
Urban Kids - Dec 2015
My Mission: To follow up the success of the Halloween onesie campaign with yet another campaign featuring onesies, without losing momentum. Using the 2011 Disney Muppets movie poster as my source of inspiration, I devised and implemented the Gifts Gone Wild campaign concept, featuring the store's ever-popular onesies and critter hoodies. The result? Scores of smiling onlookers standing in front of store windows, and yes, high sales. Mission accomplished.
Urban Kids - May 2016
It's hard to make May in Canada look like summer. So, with help from the lush foliage and feathered friends at Bird Kingdom in Niagara Falls, we were able to create a tropical paradise for our summer shoot. The result was a success — thanks to bird handlers and brave models!