La Osa is a line of unique, sustainable, handcrafted jewelry. The name "La Osa" (the bear) refers to the the constellation Ursa Major, and plays off the designer's last name, Coneybeare. As such, the chosen concept uses a bear, whose silhouette encompasses a vintage photo of the night sky.
This secondary concept for La Osa uses a simple, elegant Art Deco style font, and a vintage constellation map as its graphic element.
This third option offers a modern, minimal take on the brand.
I was approached to create a logo for a line of custom-made, stainless steel ladders. The chosen logo is simple and timeless, with elements that play on the structure of the ladder itself -- the "E" echoes the rungs, while the "A" resembles the side view of a stepladder.
The initial concepts, as presented to the client.
Postcard - Front
Postcard - Back
Now recognized as a leading national arts educator, ArtsSmarts is a charitable organization that delivers classroom-based arts programs to schools across nine provinces.
Artsmarts needed an identity — along with various bilingual collateral elements — to support “Art, Science & The Brain”, a teacher conference held at the MaRS Discovery District in Toronto. The following are several examples of the collateral materials I created for the conference.
Conference Hand-out and Insert
For conference-goers, this hand-out provided an overview of the weekend; the insert provided a more detailed schedule.
Flyer to advertise the evening event taking place on the last day of the conference.
Bakery Café - Branding
In the conceptual stage for this bakery café, I found myself doodling an imaginary character who embodied the brand: a French baker named Michel, riding his bike through a French village -- with baguettes in the panier, of course! Though my concept was not chosen, I feel the breezy style of the logo (and corresponding playful illustration) offers a simple, elegant solution. As well, my packaging solution has a certain French je ne sais quoi.
Ooh la la!
Forte Bistro - Branding
While working at an interior design firm, I played a key role in creating various collateral pieces -- including menus, business cards, and gift certificates to blend harmoniously with the polished elegance of the interior of Forte Bistro. Drawing from the lexicon of music, the "f" was chosen as a symbol for the restaurant that was easily embossed onto menus and stationery. When seen from the back, the mirrored "f" on the reverse side of the business card evokes the sound holes on a stringed instrument.
The website, developed to allow the client to make on-the-spot menu changes, serves as a simple backdrop to highlight the beautifully prepared, gourmet dishes and equally sumptuous interior.